Writing your Property Details

The purpose of the property details that you put on the website is to attract genuinely interested people to view your house.

It is very important that you are honest and accurate. Do not be subjective or overly descriptive because what you think is “original” might in fact be “reproduction”; things are not “beautiful” to everybody!

We are in a metric age but include imperial measurements in brackets because there are still people who prefer feet to metres. Don’t forget the height of rooms if this is a particular feature! Measure the garden because some people find the size of garden a deciding factor in whether to view or not. It is also important to keen gardeners which direction the garden faces e.g. north or south.

A website is a visual medium. As such, quality images are very important. If you are using a digital camera make sure you are using the highest resolution available. Do not use the digital zoom because this tends to result in a reduction in image quality. Take pictures of the best views of your property. Think about lighting for both inside and outside pictures. Remove washing from the line, cars from the drive. One last piece of advice; people do not want to see a picture of old Auntie Enid relaxing in a deckchair on the patio, but they do want to see a picture of the garden without her!

Indicate where appropriate what is and is not included in the price. The more information you include the better your prospects of having a painless sale.

If your buyer is not local he will want to know about the area in which you live – schools, sports facilities, buses, trains, restaurants etc. This is part of the preparation you should have done. Be ready to answer these sorts of questions, it is all part of the selling and it will show your buyer that you are a considerate person with whom he will want to do business.

If some maintenance needs doing please mention it. This lets the buyer know you are being honest and it removes the chance that he will back out of the purchase at a later stage or try to renegotiate the price (during which time you could have sold the property to someone else). Why wait for the buyer to discover a problem, which he will do via his surveyor.

It will also be useful if you have copies of any planning permission (where required) and guarantees for any home improvements that have been done.

The Behoused Guide to Selling

Valuing your Property

For Sale Board

Presentation

The Guided Tour

Price Negotiation

Accepting an Offer